Marketing

Good marketing is applied behavioral science: you’re working with attention, status, emotion, and connection every day—even if you don’t call it that.

The Inner Control Panel gives you a clean, ethical lens to think about campaigns, products, and customer journeys without reducing people to “targets” or “users.”

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Foundations to understand the model

• The Five Dials
  A quick map of the systems you’re actually interacting with when you ask for attention, action, or loyalty.
• The Shared Language of the Inner Control Panel
  The audio equalizer analogy you can use with creative teams, strategists, and stakeholders.

Articles especially relevant for marketers

• The Dirty Windshield
  Attention as a limited spotlight; why “more noise” fails when the windshield is already muddy.
• The Status System (SS)
  Status as an internal socialmeter: how your messaging interacts with feelings of role, worth, and contribution.
• The Connection System (CS)
  Why genuine belonging beats superficial engagement, and how “empty calories” connection can backfire.

How this can help your work

This section is meant to help you:

• design campaigns that respect limited attention instead of exploiting overload,
• think clearly about how your brand interacts with Status and Connection,
• create stories and experiences that leave people regulated, not drained.

Future pieces will include more explicit links between DBM/ICP and customer journeys, brand positioning, and creative briefs.